B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- paid traditional tv subscription rate for US registered voters (2026)
30% of US registered voters said they pay for a non-streaming content service such as cable, satellite TV, premium TV channels, or live TV bundles.
- Unweighted national survey
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5,075
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Catalist and DSPolitical
Primary
Tier A
https://www.dspolitical.com/press-releases/dspolitical-streaming-audience-models/ ↗
Source Article
DSPolitical and Catalist Launch New Streaming Audience Models
Original Research
Catalist and DSPolitical
· Original study ↗
Methodology
Same unweighted national survey of 5,075 registered voters by Catalist and DSPolitical; measures share paying for non-streaming content services (cable, satellite TV, premium channels, live TV bundles).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US registered voters: 30% paid traditional tv subscription rate. Source: Catalist and DSPolitical (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voters-paying-for-traditional-tv-services-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/voters-paying-for-traditional-tv-services-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- paid traditional tv subscription rate for US registered voters<br><small>Source: Catalist and DSPolitical (2026) · <a href="https://lighthousedata.io/data/voters-paying-for-traditional-tv-services-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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