B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- share unsure speaker would order exact item for smart speaker owners not interested in buying holiday gifts via voice (2026)
31% of smart speaker owners who were not very interested in using their smart speaker to buy holiday gifts were not sure the speaker would order the exact item they wanted.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AnswerLab
Primary
Tier A
https://www.answerlab.com/insights/retail-voice-assistants ↗
Source Article
Smart Speaker Owners Want Voice Assistants to Help Them Shop
Original Research
AnswerLab
· Original study ↗
Methodology
AnswerLab primary research with smart speaker owners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
smart speaker owners not interested in buying holiday gifts via voice: 31% share unsure speaker would order exact item. Source: AnswerLab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-shopping-order-accuracy-doubt
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<blockquote cite="https://lighthousedata.io/data/voice-shopping-order-accuracy-doubt" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share unsure speaker would order exact item for smart speaker owners not interested in buying holiday gifts via voice<br><small>Source: AnswerLab (2026) · <a href="https://lighthousedata.io/data/voice-shopping-order-accuracy-doubt" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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