B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- voice search rich answer rate for Google voice searches (2025)
According to a SEMrush study, 70% of voice searches return a Rich Answer on Google.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEMrush
Primary
Tier B
https://www.ewizcommerce.com/blog/8-emerging-trends-in-voice-search/ ↗
Source Article
8 Emerging eCommerce Trends in Voice Search
16 MINUTE READ
Jovita Elveera Mendonca
Originally published December 12, 2022, Updated February 12, 2025
2
SHARES
Voice search has changed the way we interact with our devices. It has changed how we ask questions and also how we find them.
Voice search, Voice AI, and voice assistants have merged to …
Original Research
SEMrush
· Original study ↗
Methodology
SEMrush study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google voice searches: 70% voice search rich answer rate. Source: SEMrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-searches-rich-answer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/voice-searches-rich-answer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- voice search rich answer rate for Google voice searches<br><small>Source: SEMrush (2025) · <a href="https://lighthousedata.io/data/voice-searches-rich-answer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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