B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
51%
51% -- online shoppers using voice search to research items for online shoppers (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Narvar
Primary
Tier C
https://orbitvu.com/blog/future-e-commerce-business-e-commerce-trends-watch-out ↗
Source Article
The Future of E-commerce Business. E-commerce Trends to Watch Out For
Welcome to the world of online shopping, where a simple click is enough to place an order without leaving the app of your choice. In 2025, the e-commerce sector will be booming, especially with the rise of social commerce.
Research shows e-commerce sales will
continue growing to reach 31% of all ret…
Original Research
Narvar
· Original study ↗
Methodology
Narvar insights
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 51% online shoppers using voice search to research items. Source: Narvar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-search-research-narvar
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<blockquote cite="https://lighthousedata.io/data/voice-search-research-narvar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- online shoppers using voice search to research items for online shoppers<br><small>Source: Narvar (2025) · <a href="https://lighthousedata.io/data/voice-search-research-narvar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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