B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

41%

41% -- voice search investment increase rate for marketers (2022)

2022  · HubSpot

41% of marketers plan to increase their investment in voice search tactics in 2022.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2022
Entity
marketers
Geography
APAC
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier B
https://springboard-digital.com.au/2022-digital-marketing-trends-for-small-businesses-springboard-di… ↗
Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl
Source Article
2022 Digital Marketing Trends For Small Businesses - Springboard Digital
It’s no secret that the digital marketing industry is hard to keep up with. It seems to be that just as you get the hang of Facebook Ads or optimising your website for Google’s search engine, updates are rolled out and trends change. Usually they’re for the better – for example, we were glad to see …
Original Research
HubSpot · Original study ↗

HubSpot SEO trends survey

Methodology documented
IndustryB2B Company SizeSMB RegionAPAC RoleAll marketers Channelsearch
Plain Text
marketers: 41% voice search investment increase rate. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-search-investment-2022
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<blockquote cite="https://lighthousedata.io/data/voice-search-investment-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- voice search investment increase rate for marketers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/voice-search-investment-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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