B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40.7%
40.7% -- voice search answers from featured snippet for Google Home voice search results (2025)
40.7% of all answers from Google Home voice searches are pulled from a Featured Snippet based on an analysis of 10,000 search results.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40.7%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier B
https://reliqus.com/seo-tips-tricks-insights-from-reliqus-expedia-case-study/ ↗
Source Article
SEO Tips & Tricks: Insights from Reliqus' Expedia Case Study
Expedia Group is a U.S.-based provider of travel technology. It owns and runs a number of travel metasearch engines and pricing aggregators, including Expedia.com, Hotels.com, Vrbo, Travelocity, Hotwire.com, Orbitz, Ebookers, CheapTickets, CarRentals.com, Expedia Cruises, Wotif, and Trivago.
Through…
Original Research
Backlinko
· Original study ↗
Methodology
Analysis of 10,000 Google Home search results by Brian Dean (Backlinko)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Home voice search results: 40.7% voice search answers from featured snippet. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-search-featured-snippet-share-backlinko
HTML Embed
<blockquote cite="https://lighthousedata.io/data/voice-search-featured-snippet-share-backlinko" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.7%</strong> -- voice search answers from featured snippet for Google Home voice search results<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/voice-search-featured-snippet-share-backlinko" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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