B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- daily voice assistant usage rate for 25-49-year-olds (2021)
According to PwC, 65% of 25-49-year-olds speak to their voice-enabled devices at least once per day.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://www.simplifytheinternet.com/blog/how-voice-search-will-change-the-digital-marketing-landscap… ↗
Source Article
How Voice Search Will Change the Digital Marketing Landscape - WSI - Simplify The Internet
How Voice Search Will Change the Digital Marketing Landscape
Last Updated: 5 years ago
Summary: Digital marketing is set to change thanks to the changing ways that people search for information online. It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with…
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
25-49-year-olds: 65% daily voice assistant usage rate. Source: PwC (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-device-daily-use-25-49
HTML Embed
<blockquote cite="https://lighthousedata.io/data/voice-device-daily-use-25-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- daily voice assistant usage rate for 25-49-year-olds<br><small>Source: PwC (2021) · <a href="https://lighthousedata.io/data/voice-device-daily-use-25-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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