B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- voice assistant search usage rate for global consumers (2025)
21% of global consumers use voice assistants for searches.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global Web Index (GWI)
Primary
Tier B
https://dataintelligence.ro/hey-siri-whats-next-for-voice-search/ ↗
Source Article
Hey Siri, what’s next for voice search? - Data Intelligence
As the school year approaches, convenience, simplicity, and voice are front of mind, for brands and families alike. Here’s how voice search is evolving in 2025, according to Global Web Index analysis.
1. Voice is no longer niche, it’s everyday.
32% of global consumers used a voice assistant in the p…
Original Research
Global Web Index (GWI)
· Original study ↗
Methodology
Global Web Index consumer survey analysis
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
Channelvoice
Cite this stat
Plain Text
global consumers: 21% voice assistant search usage rate. Source: Global Web Index (GWI) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-assistant-search-usage-2025
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<blockquote cite="https://lighthousedata.io/data/voice-assistant-search-usage-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- voice assistant search usage rate for global consumers<br><small>Source: Global Web Index (GWI) (2025) · <a href="https://lighthousedata.io/data/voice-assistant-search-usage-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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