B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- bounce rate reduction for F1 fans driven from contextual placements (2021)
Contextual targeting generated a 30% lower bounce rate compared to traffic driven by audience targeting in VodafoneZiggo's campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cavai
Primary
Tier A
https://www.cavai.com/cases/10 ↗
Source Article
Cavai
VodafoneZiggo “Are you a real F1 fan?”
Driving Awareness and High-Quality Leads for Exclusive Formula 1 Coverage
Ziggo provides cable television, radio, internet and phone-services, operating since 2016 under the parent company VodafoneZiggo
Serving 4 million households with up to 200 channels, it i…
Original Research
Cavai
· Original study ↗
Methodology
Comparison with audience targeting.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
F1 fans driven from contextual placements: 30% bounce rate reduction. Source: Cavai (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vodafoneziggo_f1_fans_contextual_placements_bounce_rate
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<blockquote cite="https://lighthousedata.io/data/vodafoneziggo_f1_fans_contextual_placements_bounce_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- bounce rate reduction for F1 fans driven from contextual placements<br><small>Source: Cavai (2021) · <a href="https://lighthousedata.io/data/vodafoneziggo_f1_fans_contextual_placements_bounce_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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