B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- share of people preferring to stay on visually appealing pages for website visitors (2025)
66% of people prefer remaining on visually appealing pages.
- Study conducted by an unnamed 'renowned studio'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stercodigitex.com
Primary
Tier C
https://www.stercodigitex.com/blog/top-6-reasons-why-people-leave-your-website ↗
Source Article
Top 6 Reasons Why People Leave Your Website | Sterco Blog
Google Analytics measures website performance using bounce rate. It shows the number of site visitors that depart after reading any particular page. Your website's bounce rate might indicate visitors' initial impressions. If your bounce rate is high, you must improve your site immediately seeking su…
Original Research
stercodigitex.com
· Original study ↗
Methodology
Cited as 'a consumer study by a renowned studio'; original study unnamed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors: 66% share of people preferring to stay on visually appealing pages. Source: stercodigitex.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visitors-prefer-visually-appealing-pages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visitors-prefer-visually-appealing-pages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of people preferring to stay on visually appealing pages for website visitors<br><small>Source: stercodigitex.com (2025) · <a href="https://lighthousedata.io/data/visitors-prefer-visually-appealing-pages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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