B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
69%
69% -- website visitation growth yoy for Visit Virginia Blue Ridge (2024)
Visit Virginia's Blue Ridge saw a 69% year-over-year increase in website visitation from the Washington, D.C. area audience following an 8-week OOH campaign.
- Results are specific to the campaign facts and not guaranteed for other campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/visit-virginia-blue-ridge ↗
Source Article
Visit Virginia Blue Ridge - OOH Advertising Case Studies | OUTFRONT
Visit Virginia
Blue Ridge
Visit Virginia Blue Ridge is an organization designed to help amplify tourism to Virginia’s Blue Ridge Mountain range. The objectives of the Visit VBR 8-week out-of-home campaign were to establish brand awareness and demonstrate the region’s accessibility as a vacation spot…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
OOH campaign case study; 8-week out-of-home campaign in DC/Northern VA
Methodology documented
Segmentation
IndustryTravel & Tourism
RegionNorth America
Channelout_of_home
Cite this stat
Plain Text
Visit Virginia Blue Ridge: 69% website visitation growth yoy. Source: OUTFRONT Media (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visit-vbr-website-visitation-yoy-69
HTML Embed
<blockquote cite="https://lighthousedata.io/data/visit-vbr-website-visitation-yoy-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- website visitation growth yoy for Visit Virginia Blue Ridge<br><small>Source: OUTFRONT Media (2024) · <a href="https://lighthousedata.io/data/visit-vbr-website-visitation-yoy-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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