B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22
22 -- in store analytics roi for Virgin Media O2 UK retail stores (2026)
Virgin Media O2 achieved a 22x return on investment from rolling out full-store analytics across 307 UK stores.
- Vendor blog post case study mention without detailed timeframe for the specific Virgin Media O2 rollout
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22
Unit
Multiple
Data Vintage
2026
Entity
Sample Size
307
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
auravision.ai
Primary
Tier C
https://auravision.ai/blog/what-retailers-can-learn-from-targets-billion-dollar-turnaround/ ↗
Source Article
What Retailers Can Learn from Target's Billion-Dollar Turnaround Bet
Original Research
auravision.ai
· Original study ↗
Methodology
ROI from rolling out full-store analytics across all 307 UK stores, using in-store data to optimise display engagement and staffing decisions. Case study referenced by vendor blog without direct citation; original publication date not stated, so collection year used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Virgin Media O2 UK retail stores: 22 in store analytics roi. Source: auravision.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virgin-media-o2-in-store-analytics-roi
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<blockquote cite="https://lighthousedata.io/data/virgin-media-o2-in-store-analytics-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22</strong> -- in store analytics roi for Virgin Media O2 UK retail stores<br><small>Source: auravision.ai (2026) · <a href="https://lighthousedata.io/data/virgin-media-o2-in-store-analytics-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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