B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- brand perception rate for Virgin Atlantic (2025)
62% of consumers see Virgin Atlantic as better than most or among the best airlines available.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/summer-travel-and-the-airline-think-do-gap/ ↗
Source Article
Summer travel and the airline think-do gap - Savanta
The airlines consumers admire aren’t always the ones they book
When it comes to booking a flight, considering an airline and actually purchasing a ticket are very different things. Around half of consumers who consider booking with budget airlines like Ryanair and Wizz Air ultimately follow through,…
Original Research
Savanta
· Original study ↗
Methodology
Consumer survey by Savanta on airline brand perception
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Virgin Atlantic: 62% brand perception rate. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virgin-atlantic-brand-perception-62
HTML Embed
<blockquote cite="https://lighthousedata.io/data/virgin-atlantic-brand-perception-62" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- brand perception rate for Virgin Atlantic<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/virgin-atlantic-brand-perception-62" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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