B
Evidence Grade B
Graded
under review
Safe to Cite
Current
100%
100% -- viewability standard for Xaxis (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
100%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.emarketer.com/content/whats-the-next-step-beyond-viewability ↗
Source Article
What's the Next Step Beyond Viewability?
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Article |
Jun 26, 2026
Article |
Jun 26, 2026
Article |
Jun 26, 2026
Article |
Jun 26, 2026
Article |
Jun 26, 2026
Article |
Jun 26, 2026
Article |
Jun 26, 2026
Article |
Jun 26, 2026
Article |
J…
Original Research
eMarketer
· Original study ↗
Methodology
For display ads, 100% of pixels in-view for 1 second. For premium video, 50% of the video must be played, it must be user-initiated and the sound must be on.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channeldisplay, premium_video
Cite this stat
Plain Text
Xaxis: 100% viewability standard. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability-standard-xaxis
HTML Embed
<blockquote cite="https://lighthousedata.io/data/viewability-standard-xaxis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100%</strong> -- viewability standard for Xaxis<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/viewability-standard-xaxis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.