B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- viewability standard pixel threshold for digital advertising industry (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Integral Ad Science
Primary
Tier B
https://www.campaignindonesia.id/article/glance-gandeng-ias-perkuat-transparansi-dan-pengukuran-ikla… ↗
Source Article
Glance gandeng IAS, perkuat transparansi dan pengukuran iklan untuk pasar Indonesia
Glance gandeng IAS, perkuat transparansi dan pengukuran iklan untuk pasar Indonesia
Glance bermitra dengan IAS untuk memastikan iklan tampil transparan, terukur, dan benar-benar menjangkau audiens nyata di India dan Indonesia.
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Original Research
Integral Ad Science
· Original study ↗
Methodology
Industry viewability standard (MRC-based): 50% pixels in view for 1s display / 2s video
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital advertising industry: 50% viewability standard pixel threshold. Source: Integral Ad Science (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability-standard-display-video
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<blockquote cite="https://lighthousedata.io/data/viewability-standard-display-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- viewability standard pixel threshold for digital advertising industry<br><small>Source: Integral Ad Science (2026) · <a href="https://lighthousedata.io/data/viewability-standard-display-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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