B
Evidence Grade B
Safe to Cite
Current
50%
50% -- consumer daily hydration awareness for Vietnamese consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA)
Primary
Tier B
http://www.mmaglobal.com/case-study-hub/case_studies/view/46496 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association (MMA)
· Original study ↗
Methodology
Reported as 'more than 50 percent' realize they should drink water daily to maintain and improve health but often don't; underlying survey not named in case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vietnamese consumers: 50% consumer daily hydration awareness. Source: Mobile Marketing Association (MMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vietnamese-consumers-daily-water-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vietnamese-consumers-daily-water-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- consumer daily hydration awareness for Vietnamese consumers<br><small>Source: Mobile Marketing Association (MMA) (2026) · <a href="https://lighthousedata.io/data/vietnamese-consumers-daily-water-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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