88%
88% -- consumer awareness rate 3r concept for Vietnamese consumers (2025)
88% of surveyed Vietnamese consumers reported that they have heard of the 3R concept (Reduce - Reuse - Recycle).
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
TGM Research consumer survey 'Waste Segregation at Source in Vietnam 2025'; N=1,925 Vietnamese respondents reporting they have heard of the 3R concept (Reduce–Reuse–Recycle). Presented at PRO Vietnam Annual General Meeting 2026; findings positioned as guidance for brands, policymakers, and sustainability/CSR program planning.
<blockquote cite="https://lighthousedata.io/data/vietnam-3r-concept-awareness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer awareness rate 3r concept for Vietnamese consumers<br><small>Source: TGM Research (2025) · <a href="https://lighthousedata.io/data/vietnam-3r-concept-awareness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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