B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
83%
83% -- share of viewers watching videos with sound off for video viewers (2026)
83% of people watch videos with the sound off.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bannerbear.com
Primary
Tier C
https://www.bannerbear.com/use-cases/scenarios/add-subtitles-to-videos-with-airtable/ ↗
Source Article
Add Subtitles to Videos with Airtable
Original Research
bannerbear.com
· Original study ↗
Methodology
Aggregate viewer behavior statistic cited by Bannerbear; original research source not named on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video viewers: 83% share of viewers watching videos with sound off. Source: bannerbear.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/videos-watched-sound-off-83pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/videos-watched-sound-off-83pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of viewers watching videos with sound off for video viewers<br><small>Source: bannerbear.com (2026) · <a href="https://lighthousedata.io/data/videos-watched-sound-off-83pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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