B
Evidence Grade B
Safe to Cite
Current
42%
42% -- close rate for customers who use video (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Vidyard
Primary
Tier A
https://www.vidyard.com/2026-video-in-motion-benchmark-report/?sfc=701OO00000m4INmYAM&utm_source=tld… ↗
Source Article
Video in Motion Benchmark Report | Vidyard
VIDEO IN MOTION
Video Benchmarks and Best Practices for Modern Revenue Teams
The teams closing more deals, reducing no-shows, and retaining more customers have one thing in common: video is built into every stage of their revenue motion.
Seven plays for every revenue role, real benchmarks, and scrip…
Original Research
Vidyard
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers who use video: 42% close rate. Source: Vidyard (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_close_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video_close_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- close rate for customers who use video<br><small>Source: Vidyard (2026) · <a href="https://lighthousedata.io/data/video_close_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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