B
Evidence Grade B
Safe to Cite
Dated
$9,400,000
$9,400,000 -- annual digital mobile video ad spend for US agency and marketing professionals (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$9,400,000
Unit
Currency Usd
Data Vintage
2017
Entity
Sample Size
358
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.emarketer.com/Article/Measure-of-Video-Ad-Spending-Shows-Sharp-Increase/1015793 ↗
Source Article
Measure of Video Ad Spending Shows Sharp Increase
Original Research
eMarketer
· Original study ↗
Methodology
Study conducted by Advertiser Perceptions for IAB, polling US agency and marketing professionals involved in digital video advertising decision-making with over $1M in total annual ad spending in 2016.
Segmentation
Industrymarketing
Cite this stat
Plain Text
US agency and marketing professionals: $9,400,000 annual digital mobile video ad spend. Source: eMarketer (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_ad_spend_increase_2015_2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video_ad_spend_increase_2015_2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9,400,000</strong> -- annual digital mobile video ad spend for US agency and marketing professionals<br><small>Source: eMarketer (2017) · <a href="https://lighthousedata.io/data/video_ad_spend_increase_2015_2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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