B
Evidence Grade B
Safe to Cite
Dated
67%
67% -- year over year digital mobile video ad spend growth for US agency and marketing professionals (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2016
Entity
Sample Size
358
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.emarketer.com/Article/Measure-of-Video-Ad-Spending-Shows-Sharp-Increase/1015793 ↗
Source Article
Measure of Video Ad Spending Shows Sharp Increase
Original Research
eMarketer
· Original study ↗
Methodology
Same as above.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US agency and marketing professionals: 67% year over year digital mobile video ad spend growth. Source: eMarketer (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video_ad_spend_growth_2015_2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video_ad_spend_growth_2015_2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- year over year digital mobile video ad spend growth for US agency and marketing professionals<br><small>Source: eMarketer (2016) · <a href="https://lighthousedata.io/data/video_ad_spend_growth_2015_2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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