B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- video share of internet traffic for internet traffic (2026)
According to eMarketer, video content will account for over 82% of all internet traffic by the end of 2026.
- forecast/projection ('will account for over 82%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://applaunchpartners.com/ai-and-the-future-of-landing-page-creation-for-marketers/ ↗
Source Article
AI for Landing Pages: Build Faster, Convert More
Original Research
eMarketer
· Original study ↗
Methodology
Cited as an eMarketer forecast
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 82% | |
| 2026 (current) | 82% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
internet traffic: 82% video share of internet traffic. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-share-internet-traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-share-internet-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- video share of internet traffic for internet traffic<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/video-share-internet-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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