B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- growth rate for video advertising in France (H1 2021)
Video advertising revenue in France grew by 57% in H1 2021 compared to H1 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
H1 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
SRI and UDECAM
Primary
Tier A
https://jai-un-pote-dans-la.com/observatoire-e-pub-2021-quels-sont-les-chiffres-a-retenir/ ↗
Source Article
Observatoire de l'e-pub 2021 : quels sont les chiffres à retenir ?
Le SRI et l’UDECAM ont partagé leur 26ème Observatoire de l’e-pub, réalisé par le cabinet Oliver Wyman. Cette étude de référence analyse l’évolution de la publicité numérique en France et ses perspectives. Pour ce faire, elle compare les résultats du premier semestre 2021, à ceux de 2020 et 2019. L’…
Original Research
SRI and UDECAM
· Original study ↗
Methodology
Comparison with H1 2020
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
video advertising in France: 57% growth rate. Source: SRI and UDECAM (H1 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-revenue-growth-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-revenue-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- growth rate for video advertising in France<br><small>Source: SRI and UDECAM (H1 2021) · <a href="https://lighthousedata.io/data/video-revenue-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.