B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
37%
37% -- video podcast monthly usage rate for US individuals aged 12 and older (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Research
Primary
Tier B
https://news.broadcastmediaafrica.com/2026/02/18/apple-podcasts-to-launch-integrated-video-experienc… ↗
Source Article
Apple Podcasts To Launch Integrated Video Experience, Competing With Spotify And YouTube - Broadcast Media Africa
Apple has announced exciting plans to enhance its Apple Podcasts platform this spring with the launch of an integrated video podcast experience. This update aims to position Apple Podcasts more competitively alongside other major players in the audio-visual space, including Spotify, YouTube, and Net…
Original Research
Edison Research
· Original study ↗
Methodology
Edison Research survey cited by article
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US individuals aged 12 and older: 37% video podcast monthly usage rate. Source: Edison Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-podcast-monthly-listeners-edison-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-podcast-monthly-listeners-edison-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- video podcast monthly usage rate for US individuals aged 12 and older<br><small>Source: Edison Research (2025) · <a href="https://lighthousedata.io/data/video-podcast-monthly-listeners-edison-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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