B Evidence Grade B Safe to Cite Dated

70%

70% -- increase rate for video content marketing tactic (2012-2013)

Name: Increase Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2012-2013 · MarketingProfs and Content Marketing Institute

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Attribution: MarketingProfs and Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2012-2013

Entity

video content marketing tactic

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

MarketingProfs and Content Marketing Institute Primary Tier B

https://contentmarketinginstitute.com/video-visual-content/how-to-use-video-content-to-drive-awarene… ↗

Confidence: 78/100 Vintage: 2012-2013 Channel: Common Crawl

Source Article

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

Also cited by

prnewswire.com https://www.prnewswire.com/

2026-08-18

usafacts.org https://usafacts.org/

2026-08-18

arstechnica.com https://arstechnica.com/

2026-08-18

Original Research

MarketingProfs and Content Marketing Institute · Original study ↗

Methodology

MarketingProfs and Content Marketing Institute's B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends — North America

Segmentation

Industrymarketing

Cite this stat

Plain Text

video content marketing tactic: 70% increase rate. Source: MarketingProfs and Content Marketing Institute (2012-2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-increase-2012-2013

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<blockquote cite="https://lighthousedata.io/data/video-increase-2012-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- increase rate for video content marketing tactic<br><small>Source: MarketingProfs and Content Marketing Institute (2012-2013) · <a href="https://lighthousedata.io/data/video-increase-2012-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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