B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
24.5%
24.5% -- growth rate for video display advertising in Europe (2024)
Video display advertising in Europe grew by 24.5% in 2024 according to IAB Europe.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
IAB Europe
Primary
Tier A
https://www.bannerflow.com/blog/build-responsive-banner-ads-html5/?utm_campaign=responsive-html5&utm… ↗
Source Article
Display Advertising with HTML5 - How to build responsive ads | 2026
Display Advertising with HTML5 – How to build responsive ads
Last updated
In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display advertising is now the default banner for…
Original Research
IAB Europe
· Original study ↗
Methodology
IAB Europe report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
video display advertising in Europe: 24.5% growth rate. Source: IAB Europe (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-display-growth-2024
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<blockquote cite="https://lighthousedata.io/data/video-display-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.5%</strong> -- growth rate for video display advertising in Europe<br><small>Source: IAB Europe (2024) · <a href="https://lighthousedata.io/data/video-display-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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