B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- serp feature prevalence for Google video carousels (2025)
Google video carousels appear in approximately 28% of search results overall according to Semrush Sensor data.
- Described as 'roughly 28%'
- Rises well above 40% in specific categories such as hobbies and leisure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://navboost.com/serp-features-ctr/ ↗
Source Article
How SERP Features Change Click-Through Rates
Why the Same Position Earns Different Clicks
Position on a search results page is only half the story of how many clicks a result receives. The other half is the composition of the page itself. A result ranking first on a clean, text-only results page behaves very differently from the same result ra…
Original Research
Semrush
· Original study ↗
Methodology
Semrush Sensor data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google video carousels: 28% serp feature prevalence. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-carousel-prevalence
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-carousel-prevalence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- serp feature prevalence for Google video carousels<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/video-carousel-prevalence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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