B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- meeting duration reduction for video customer calls vs physical meetings (2026)
Video calls with clients are up to 30% shorter in duration compared to physical meetings.
- Vendor blog claim with unspecified underlying sample/methodology
- Stated as 'up to 30%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
24sessions
Primary
Tier C
https://www.24sessions.com/blog/roi-business-results-of-video-calling ↗
Source Article
The ROI of video calling: 5 beneficial business results
Original Research
24sessions
· Original study ↗
Methodology
Vendor blog claim, methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video customer calls vs physical meetings: 30% meeting duration reduction. Source: 24sessions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-calls-shorter-than-physical-meetings
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-calls-shorter-than-physical-meetings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- meeting duration reduction for video customer calls vs physical meetings<br><small>Source: 24sessions (2026) · <a href="https://lighthousedata.io/data/video-calls-shorter-than-physical-meetings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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