B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- video ad revenue growth forecast for Prima (video advertising) (2021)
Media Club / Prima estimates video advertising will grow by 10-15% in 2021 if pandemic conditions remain stable.
- Contingent on no crucial change in the pandemic development in autumn
- Original estimate was a range of 10-15%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Club / Prima (Petr Hatlapatka)
Primary
Tier B
https://www.aktv.cz/en/petr-hatlapatka-grp-market-will-change-we-have-to-react/ ↗
Source Article
PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT
Original Research
Media Club / Prima (Petr Hatlapatka)
· Original study ↗
Methodology
Company forecast; range 10-15%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Prima (video advertising): 10% video ad revenue growth forecast. Source: Media Club / Prima (Petr Hatlapatka) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-growth-forecast-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-ad-growth-forecast-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- video ad revenue growth forecast for Prima (video advertising)<br><small>Source: Media Club / Prima (Petr Hatlapatka) (2021) · <a href="https://lighthousedata.io/data/video-ad-growth-forecast-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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