B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- video ad budget growth rate for global video advertising (Q2 2022)
The advertising budget spent on video ads increased by 30% quarter-over-quarter.
- Original source/study methodology not specified in the newsletter
Lighthouse Research Team
Last verified:
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Evidence graded
Value
30%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
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Methodology
Quarter-over-quarter growth in video ad budgets; YouTube leading growth; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global video advertising: 30% video ad budget growth rate. Source: (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-budget-growth-q2-2022
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<blockquote cite="https://lighthousedata.io/data/video-ad-budget-growth-q2-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- video ad budget growth rate for global video advertising<br><small>Source: (Q2 2022) · <a href="https://lighthousedata.io/data/video-ad-budget-growth-q2-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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