B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- ticket sales lift for VIA Rail (2025-02)
VIA Rail experienced a 20% increase in ticket sales attributable to the Globe and Mail campaign measured via Optable clean room technology.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optable
Primary
Tier A
https://digitalmedianet.com/optable-via-rail-touche-and-the-globe-and-mail-showcase-20-ticket-sales-… ↗
Source Article
Optable, VIA Rail, Touché! and The Globe and Mail Showcase 20% Ticket Sales Impact Through Clean Room Technology
Optable, VIA Rail, Touché! and The Globe and Mail Showcase 20% Ticket Sales Impact Through Clean Room Technology
Collaboration Highlights Privacy-Safe Attribution Model, Connecting Ad Exposure to Real-World Outcomes Without Cookies
MONTREAL, Feb. 18, 2025 /PRNewswire/ — Today, Optable, an identity m…
Original Research
Optable
· Original study ↗
Methodology
Clean room data collaboration matching The Globe and Mail ad-exposed audience with VIA Rail ticket purchaser data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
VIA Rail: 20% ticket sales lift. Source: Optable (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/via-rail-clean-room-ticket-sales-lift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/via-rail-clean-room-ticket-sales-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ticket sales lift for VIA Rail<br><small>Source: Optable (2025-02) · <a href="https://lighthousedata.io/data/via-rail-clean-room-ticket-sales-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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