B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- businesses without website rate for very small businesses (1-5 individuals) (2017)
Approximately 60 percent of very small businesses with 1 to 5 individuals do not have a website.
- Survey reported 'approximately 60 percent'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RedShift Research
Primary
Tier C
https://www.webdetail.com/blog/36/expanding-your-digital-footprint-with-mobile-and-local-marketing ↗
Source Article
Expanding Your Digital Footprint with Mobile and Local
Apr 17, 2017
Digital Marketing
Small Businesses Need to Expand Their Digital Footprint with Mobile and Local Marketing
Just about everyone can admit that they get a bit nostalgic when they step foot into an old-fashioned, mom-and-pop local shop. These shops have focused ambition and displays of work…
Original Research
RedShift Research
· Original study ↗
Methodology
RedShift Research survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
very small businesses (1-5 individuals): 60% businesses without website rate. Source: RedShift Research (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/very-small-businesses-no-website-2017
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<blockquote cite="https://lighthousedata.io/data/very-small-businesses-no-website-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- businesses without website rate for very small businesses (1-5 individuals)<br><small>Source: RedShift Research (2017) · <a href="https://lighthousedata.io/data/very-small-businesses-no-website-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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