B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- churn reduction for Verizon (2020)
Verizon lowered customer churn by 10% by implementing a recommendation engine providing personalized suggestions to customers coming off introductory rate plans.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Corporate Board Member / Google advisory paper
Primary
Tier B
https://boardmember.com/advice-from-google-on-how-your-board-can-help-with-digital-transformation/ ↗
Source Article
Advice From Google On How Your Board Can Help With Digital Transformation - Corporate Board Member
Over the past couple of years, the profit gap between top and bottom performing companies has grown significantly. A McKinsey study finds that since 2018 the top quintile of performers grew their “market implied economic profit,” a metric based on profit, market cap and capital investment, by $353 b…
Original Research
Corporate Board Member / Google advisory paper
· Original study ↗
Methodology
Company case study
Methodology documented
Segmentation
IndustryTelecommunications
Company SizeEnterprise
Cite this stat
Plain Text
Verizon: 10% churn reduction. Source: Corporate Board Member / Google advisory paper (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/verizon-churn-reduction
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<blockquote cite="https://lighthousedata.io/data/verizon-churn-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- churn reduction for Verizon<br><small>Source: Corporate Board Member / Google advisory paper (2020) · <a href="https://lighthousedata.io/data/verizon-churn-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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