B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- campaign favorability rate for LVCVA Welcome to Fabulous campaign (2025)
LVCVA reported an 87% favorability rate nationwide for its 'Welcome to Fabulous' marketing campaign.
- Reported by LVCVA internally/self-reported
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Las Vegas Convention and Visitors Authority
Primary
Tier B
https://15m.com/news/vegas-launches-ad-blitz-amid-tourism-decline/ ↗
Source Article
Vegas Launches Ad Blitz Amid Tourism Decline
The Las Vegas Convention and Visitors Authority (LVCVA) is rolling out a major marketing campaign after a sharp summer downturn. June 2025 saw just over three million visitors, down 11% year-on-year, with international arrivals falling 13%. LVCVA Presiden…
Original Research
Las Vegas Convention and Visitors Authority
· Original study ↗
Methodology
LVCVA-reported campaign favorability survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LVCVA Welcome to Fabulous campaign: 87% campaign favorability rate. Source: Las Vegas Convention and Visitors Authority (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vegas-campaign-favorability-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vegas-campaign-favorability-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- campaign favorability rate for LVCVA Welcome to Fabulous campaign<br><small>Source: Las Vegas Convention and Visitors Authority (2025) · <a href="https://lighthousedata.io/data/vegas-campaign-favorability-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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