B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$0.50
$0.50 -- cost per postcard for individualized postal direct marketing (VDP postcards) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.50
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Loyalty Builders
Primary
Tier B
https://www.loyaltybuilders.com/blog/emails-cheap-but-ya-gotta-love-the-postman/ ↗
Source Article
Email’s cheap. But ya gotta love the postman!
Email’s cheap. But ya gotta love the postman!
When companies choose media for direct marketing campaigns, their knee jerk media choice is usually email. It costs so much less to create and deliver than a letter, brochure, or postcard. The process is painless and usually produces results that make th…
Original Research
Loyalty Builders
· Original study ↗
Methodology
Vendor blog citing Variable Data Publishing (VDP) production costs from client campaign experience
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
individualized postal direct marketing (VDP postcards): $0.50 cost per postcard. Source: Loyalty Builders (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vdp-postcard-cost-per-unit
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vdp-postcard-cost-per-unit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.50</strong> -- cost per postcard for individualized postal direct marketing (VDP postcards)<br><small>Source: Loyalty Builders (2026) · <a href="https://lighthousedata.io/data/vdp-postcard-cost-per-unit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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