B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- share of giving decisions driven by personal values for Affluent US donors (2025)
Personal values and beliefs drive 68% of giving decisions among affluent donors.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bank of America / Indiana University Lilly Family School of Philanthropy
Primary
Tier A
https://www.bwf.com/what-the-2025-bank-of-america-study-of-philanthropy-means-for-nonprofits/ ↗
Source Article
What the 2025 Bank of America Study of Philanthropy Means for Nonprofits—and How BWF Can Help - BWF Zuri
The 2025 Bank of America Study of Philanthropy, produced with the Indiana University Lilly Family School of Philanthropy, offers an up-to-date look at how affluent Americans are giving, volunteering, and thinking about impact.
The headline is clear: Generosity remains strong, but the landscape is ch…
Original Research
Bank of America / Indiana University Lilly Family School of Philanthropy
· Original study ↗
Methodology
Survey-based study of affluent households
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Affluent US donors: 68% share of giving decisions driven by personal values. Source: Bank of America / Indiana University Lilly Family School of Philanthropy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/values-driven-giving-decisions-2025
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<blockquote cite="https://lighthousedata.io/data/values-driven-giving-decisions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of giving decisions driven by personal values for Affluent US donors<br><small>Source: Bank of America / Indiana University Lilly Family School of Philanthropy (2025) · <a href="https://lighthousedata.io/data/values-driven-giving-decisions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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