B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- consumer segment share for APAC consumers (2022)
81% of consumers belong to either the value-driven consumer segment (41%) or the purpose-driven consumer shopper segment (40%).
Lighthouse Research Team
Last verified:
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Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why does authentic digital content matter? - MartechAsia
This feature explains the importance of generating and publishing authentic digital content for APAC businesses.
Digital content comes in different formats, including text-based content, like blogs and articles, podcasts, videos, and infographics. Creating the right digital content for sales and mar…
Methodology
Consumer segmentation research cited by MartechAsia; sub-segments 41% value-driven and 40% purpose-driven
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC consumers: 81% consumer segment share. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/value-purpose-driven-consumers-81pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/value-purpose-driven-consumers-81pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer segment share for APAC consumers<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/value-purpose-driven-consumers-81pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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