B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
35%
35% -- share of gift givers shopping online for Valentine's Day gift-givers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation
Primary
Tier C
https://www.ppcagencyguide.com/valentines-day-ppc-campaigns/ ↗
Source Article
How to Run Valentine’s Day PPC Campaigns Your Audience Loves
Well-deployed Valentine’s Day pay-per-click (PPC) campaigns can be as effective as a direct hit from Cupid’s arrow. But how can you make sure you hit your mark? On this page, we’ll explore PPC campaign tips for Valentine’s Day to help you get more impressions, clicks, and conversions.
Get to Know Yo…
Original Research
National Retail Federation
· Original study ↗
Methodology
NRF survey data cited via secondary source
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Valentine's Day gift-givers: 35% share of gift givers shopping online. Source: National Retail Federation (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/valentines-online-shopping-35
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<blockquote cite="https://lighthousedata.io/data/valentines-online-shopping-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of gift givers shopping online for Valentine's Day gift-givers<br><small>Source: National Retail Federation (2025) · <a href="https://lighthousedata.io/data/valentines-online-shopping-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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