B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- web traffic lift for US online businesses launching TV campaigns (2018)
Online businesses in the US experienced an immediate web traffic lift ranging from 11% to 1,075% upon launching TV campaigns.
- Value represents the lower bound of a reported range (11% to 1,075%) across a sample of 14 businesses
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
14
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Video Advertising Bureau (comScore data)
Primary
Tier A
https://www.theglobaltvgroup.com/online-businesses-booming-on-tv/ ↗
Source Article
Online businesses booming on TV | The Global TV Group
Global figures reveal the importance of TV advertising to online businesses.
Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV.
The figures compiled by The Global TV Group – the informa…
Original Research
Video Advertising Bureau (comScore data)
· Original study ↗
Methodology
Video Advertising Bureau using comScore data; midpoint of 11%-1,075% range across 14 online businesses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online businesses launching TV campaigns: 11% web traffic lift. Source: Video Advertising Bureau (comScore data) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vab-web-traffic-lift-range-us
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<blockquote cite="https://lighthousedata.io/data/vab-web-traffic-lift-range-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- web traffic lift for US online businesses launching TV campaigns<br><small>Source: Video Advertising Bureau (comScore data) (2018) · <a href="https://lighthousedata.io/data/vab-web-traffic-lift-range-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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