B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- utm builder user adoption growth for Dynamic UTM builder platforms (Google Campaign URL Builder, UTM.io) (2022-2025)
Dynamic UTM builder platforms like Google Campaign URL Builder and UTM.io reported a 70% increase in user adoption between 2022 and 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rebusadvertising.com
Primary
Tier C
https://rebusadvertising.com/blogs/how-to-use-utm-parameters/ ↗
Source Article
How to Use UTM Parameters for Smarter Marketing
How to Use UTM Parameters for Smarter Marketing
UTM parameters are dead simple in practice. You just tack on special tags like utm_source and utm_campaign to the end of your URLs. Think of them like digital name tags that tell your analytics tools exactly where your visitors came from. This little t…
Original Research
rebusadvertising.com
· Original study ↗
Methodology
Aggregate user adoption growth across UTM builder platforms, 2022-2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dynamic UTM builder platforms (Google Campaign URL Builder, UTM.io): 70% utm builder user adoption growth. Source: rebusadvertising.com (2022-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/utm-builder-adoption-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/utm-builder-adoption-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- utm builder user adoption growth for Dynamic UTM builder platforms (Google Campaign URL Builder, UTM.io)<br><small>Source: rebusadvertising.com (2022-2025) · <a href="https://lighthousedata.io/data/utm-builder-adoption-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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