B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- trial starts on day 0 share for Utility apps (2025)
86% of all trial starts for utility apps happen on Day 0 (the same day the person installs the app).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RevenueCat
Primary
Tier B
https://kirro.io/mobile-app-conversion-rate ↗
Source Article
Mobile App Conversion Rate Benchmarks: iOS vs Android 2026
What is a mobile app conversion rate?
The average mobile app conversion rate depends on which stage you’re measuring. On the App Store, about 25% of page visitors download the app. On Google Play, it’s 27.3%. Those are the numbers you’ll see everywhere.
But that’s only the first step. What happens a…
Original Research
RevenueCat
· Original study ↗
Methodology
RevenueCat data cited by kirro.io
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Utility apps: 86% trial starts on day 0 share. Source: RevenueCat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/utility-trial-starts-day0-86
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<blockquote cite="https://lighthousedata.io/data/utility-trial-starts-day0-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- trial starts on day 0 share for Utility apps<br><small>Source: RevenueCat (2025) · <a href="https://lighthousedata.io/data/utility-trial-starts-day0-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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