B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- user skip rate for Google AI Overview users (2025)
73% of users report that Google AI Overview answers are good enough that they do not click through to the source.
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier B
https://www.harborseo.ai/ai-seo-statistics-2026 ↗
Source Article
AI SEO Statistics 2026
AI SEO Statistics 2026
46+ source-linked data points on the state of search in the age of ChatGPT, AI Overviews, Perplexity, and the great publisher collapse — every number has a citation.
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Last updated April 202…
Original Research
Search Engine Land
· Original study ↗
Methodology
Search Engine Land user survey 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overview users: 73% user skip rate. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-skip-clicking-aio
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-skip-clicking-aio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- user skip rate for Google AI Overview users<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/users-skip-clicking-aio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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