B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- share of users scrolling past first page of search results for search engine users (2026)
Less than 10% of users ever scroll past the first page of search results.
- The source specifies 'less than 10%' rather than an exact 10%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
avitagroup.com
Primary
Tier C
https://avitagroup.com/digital-marketing-services/online-reputation-management/ ↗
Source Article
Improve Your Online Reputation
Original Research
avitagroup.com
· Original study ↗
Methodology
Unsourced claim on agency marketing page; upper bound stated as less than 10%
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
search engine users: 10% share of users scrolling past first page of search results. Source: avitagroup.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-scroll-past-first-page-search
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-scroll-past-first-page-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of users scrolling past first page of search results for search engine users<br><small>Source: avitagroup.com (2026) · <a href="https://lighthousedata.io/data/users-scroll-past-first-page-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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