B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- users preferring organic listings for search engine users (2026)
Recent studies indicate that 80% of all search engine users prefer organic or natural listings over sponsored listings.
- Attributed vaguely to 'recent studies' without primary citation
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wiworks.com
Primary
Tier C
http://www.wiworks.com/seo-ppc/ ↗
Source Article
WIworks, Inc
Original Research
wiworks.com
· Original study ↗
Methodology
Cited as 'recent studies' by marketing agency; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
search engine users: 80% users preferring organic listings. Source: wiworks.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-prefer-organic-listings
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-prefer-organic-listings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- users preferring organic listings for search engine users<br><small>Source: wiworks.com (2026) · <a href="https://lighthousedata.io/data/users-prefer-organic-listings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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