B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91.5%
91.5% -- share of users staying on first results page for Google Search users (2025)
91.5% of Google search users stay on the first page of search results.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reputation911
Primary
Tier C
https://www.pineapplebuilder.com/industries/plumbing/growth/seo-for-plumbing-business-rank-higher ↗
Source Article
SEO for Plumbers: Ultimate Guide to Rank Higher & Get More Plumbing Customers
SEO for Plumbers: How to Rank Higher on Google & Get More Customers Online
Plumbing might happen in the real world, but 90%+ of customers search online first when they need a plumber.
Gone are the days of flipping through phone books – today almost half of all Google searches are for local services …
Original Research
Reputation911
· Original study ↗
Methodology
Cited from reputation911.com study on Google click behavior
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search users: 91.5% share of users staying on first results page. Source: Reputation911 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-never-pass-page-one-google
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-never-pass-page-one-google" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91.5%</strong> -- share of users staying on first results page for Google Search users<br><small>Source: Reputation911 (2025) · <a href="https://lighthousedata.io/data/users-never-pass-page-one-google" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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