B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share of search engine users ignoring paid results for search engine users (2026)
About 70% to 80% of search engine users choose to disregard paid search results.
- Reported as an approximate range of 70% to 80%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tarungehani.com
Primary
Tier C
https://tarungehani.com/best-serp-tracking-tool/ ↗
Source Article
SERP Tracking Tools: Which One Is The Best in 2026?
Before I provide further insight into the study and backstory, here is my TL: DR about the most popular SERP trackers to use for your site or blog.
We discovered that AccuRanker provides one of the best overall experiences due to its excellent features, user-friendly interface and data accuracy.
Jus…
Original Research
tarungehani.com
· Original study ↗
Methodology
Source reports a range of 70% to 80%; midpoint extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
search engine users: 70% share of search engine users ignoring paid results. Source: tarungehani.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-ignore-paid-search-results
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<blockquote cite="https://lighthousedata.io/data/users-ignore-paid-search-results" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of search engine users ignoring paid results for search engine users<br><small>Source: tarungehani.com (2026) · <a href="https://lighthousedata.io/data/users-ignore-paid-search-results" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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