B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- share of users expecting apps to load within 2 seconds for mobile app users (2025)
49% of users expect apps to load within 2 seconds.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sidekickinteractive.com
Primary
Tier C
https://www.sidekickinteractive.com/native-mobile-app/how-to-reduce-app-startup-time/ ↗
Source Article
How to Reduce App Startup Time | Sidekick Interactive
App startup time is critical: 49% of users expect apps to load within 2 seconds, and 60% abandon apps after one poor experience. Reducing startup time improves user retention, engagement, ratings, and revenue.
Quick Tips to Reduce Startup Time:
- Prioritize Resource Loading: Load critical UI element…
Original Research
sidekickinteractive.com
· Original study ↗
Methodology
Blog citing unspecified user-expectation research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile app users: 49% share of users expecting apps to load within 2 seconds. Source: sidekickinteractive.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-expect-app-load-2s
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-expect-app-load-2s" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of users expecting apps to load within 2 seconds for mobile app users<br><small>Source: sidekickinteractive.com (2025) · <a href="https://lighthousedata.io/data/users-expect-app-load-2s" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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