B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- app deletion after minimal use for app users (2025)
57% of app users delete an app after using it only once or twice.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EMARKETER
Primary
Tier C
https://motherapp.com/insights/customer-loyalty-in-2025-strategies-and-system-comparison/ ↗
Source Article
Customer Loyalty in 2025: Strategies and System Comparison
Customer loyalty is no longer optional—it’s a competitive advantage. In 2025, brands that leverage personalized engagement and unified loyalty systems will drive stronger retention, higher revenue, and long-term customer advocacy. In this article, we compare strategies and tools—backed by success ca…
Original Research
EMARKETER
· Original study ↗
Methodology
Cited from EMARKETER.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
app users: 57% app deletion after minimal use. Source: EMARKETER (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-delete-app-after-one-two-uses
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<blockquote cite="https://lighthousedata.io/data/users-delete-app-after-one-two-uses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- app deletion after minimal use for app users<br><small>Source: EMARKETER (2025) · <a href="https://lighthousedata.io/data/users-delete-app-after-one-two-uses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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