B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- share of users avoiding ad heavy sites for Internet users (2024)
About 30% of internet users say banner advertising is distracting and actively avoid websites where ads interact too much with content.
- Source states 'About 30%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journalist's Resource
Primary
Tier C
https://vancouverseoagency.ca/blog/banner-blindness-ads/ ↗
Source Article
In the ever-changing digital advertising world, you might think banner ads are still important and useful.
Table of Contents
The first banner ad was launched in 1994 and a 44 percent click-through rate (CTR) was achieved. Since then, the number of banner ads served and seen by web users has risen tr…
Original Research
Journalist's Resource
· Original study ↗
Methodology
Cited from journalistsresource
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Internet users: 30% share of users avoiding ad heavy sites. Source: Journalist's Resource (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-avoid-banner-heavy-sites
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<blockquote cite="https://lighthousedata.io/data/users-avoid-banner-heavy-sites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of users avoiding ad heavy sites for Internet users<br><small>Source: Journalist's Resource (2024) · <a href="https://lighthousedata.io/data/users-avoid-banner-heavy-sites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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