B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

32%

32% -- brand abandonment rate after bad experience for internet users (2025)

Name: Brand Abandonment Rate After Bad Experience Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2025 · mediaclick.pl

32% of users abandon a favorite brand after experiencing even one bad experience.

Secondary citation of PwC research without methodology details or original survey date provided.

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Attribution: mediaclick.pl View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

32%

Unit

Percentage

Data Vintage

2025

Entity

internet users

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

mediaclick.pl Primary Tier C

https://mediaclick.pl/audyt-ux/ ↗

Confidence: 23/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Audyt UX strony i sklepu internetowego Wrocław - Media Click

Audyt UX Spada Ci sprzedaż pomimo tego, że zainwestowałeś w Google Ads i kampanie SEO? Zauważyłeś mniejszy ruch lub niższą konwersję? A może klienci częściej niż do tej pory bezpowrotnie porzucają koszyki zakupowe? Prawdopodobnie Twoja strona, sklep internetowy czy aplikacja nie spełnia wymagań użyt…

Original Research

mediaclick.pl · Original study ↗

Methodology

Cited statistic on agency UX audit page; original study not identified

Methodology documented

Segmentation

Industrymedia_entertainment RegionEMEA RoleAll marketers

Cite this stat

Plain Text

internet users: 32% brand abandonment rate after bad experience. Source: mediaclick.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-abandon-brand-after-bad-experience

HTML Embed

<blockquote cite="https://lighthousedata.io/data/users-abandon-brand-after-bad-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- brand abandonment rate after bad experience for internet users<br><small>Source: mediaclick.pl (2025) · <a href="https://lighthousedata.io/data/users-abandon-brand-after-bad-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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